Can the NBA (and its fans) handle a small market Finals match-up

The conspiracy theorist have already began to concoct far-fetched ideas as to why this Eastern Conference battle  was set up to ensure that the series went the full seven games and that the Miami Heat eventually make the NBA Finals; the ticky tack foul against LeBron James in Game 4, the after-the-fact suspension of Chris…

Nike to release the “Mega Watt”

Houston Texans superstar J.J Watt announced yesterday via twitter that Nike will be releasing a signature shoe in his honor. The “Mega Watt” is a specialized mock-up of Nike’s popular Free Trainer 5.0 that is primarily white with slight hints of red being showcased on the tongue & heel writing and will feature what appears to…

George Washington University “monument”al court redesign

Athletic directors across every major sports program are always looking for ways to get exposure for their sports team. Generally it involves a unique oregon-esq uniform updates, but lately programs have gotten a lot bolder and have gone court side to make changes. For a program like Florida International University it meant bringing the beach indoors…